The character was created by designer Roger Sweet, who intentionally created the character in such a way for him to be abstract and generic enough to be applied into any context and genre Sweet also chose the name 'He-Man' for being generic. Presenting three different versions of the figure to Mattel-including a soldier and a spaceman-the barbarian version of the character was chosen and developed into the character's current form. He-Man has been singled out for the homoeroticism and gay subtext surrounding his character. Many critics have taken note of his queer-coded nature and perceived homosexuality, especially in his relationships with other male characters, particularly Skeletor. Furthermore, since his creation He-Man has achieved gay icon status and amassed an LGBT following-specifically amongst gay men. Moreover, the character has been noted for his sex appeal towards gay men. The queer reading of He-Man's character and his relationship with Skeletor has also been utilized in advertisements and for charity. 2.2.2 He-Man & She-Ra: A Christmas Special (1985).2.2.1 He-Man and the Masters of the Universe (1983).2.1.1 He-Man and the Masters of the Universe (2012).According to various insiders and employees, Mattel is aware of He-Man's gay icon status and following, and his perception as a gay man something to which the company is receptive.
